Industry Report

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Physical retail is undergoing its most significant shift in decades. Customer expectations have accelerated faster in the past five years than in the previous twenty, shaped by hybrid work, digital saturation and a growing focus on wellbeing. Foot traffic rhythms, store formats and customer priorities now look markedly different to pre-2020 norms.

Across every interview in this report, one theme was clear: retail is becoming a place to belong, not simply a place to buy.

Hybrid work has stabilised at an average of 3.2 days per week, softening CBD visitation while strengthening daytime activity in suburban centres. In parallel, fitness and wellness operators now anchor over 60% of new large-format developments, delivering repeat, lifestyle-driven visitation at a scale traditional categories struggle to sustain.

Experience has overtaken product as the core value proposition.

This report brings together insight from across the sector to unpack what’s actually changing and what leading owners, operators and brands are doing in response.

Inside the report:

  • How hybrid work is reshaping foot traffic patterns and precinct performance

  • Why wellness, fitness and community uses are becoming the most reliable anchors

  • The shift from short visits to longer, purpose-driven dwell time

  • What “experience” really means in a commercial context, beyond buzzwords

  • Where malls and stores are creating value that online simply can’t replicate

Featuring insights from Baby Bunting, LSKD, Fitness & Lifestyle Group and others, this is your briefing on where physical retail now sits, and a signal of where the winners are heading next.

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