Hosted on Monday, 23 March 2026

Rebel Store @ Emporium Melbourne

Join us for an exclusive tour of the Emporium Melbourne Rebel flagship, where performance and culture meet. Purpose-built as an urban arena for athletes and everyday movers alike, the store blends immersive brand storytelling with service-led fitting and hands-on product discovery. This guided tour traces the concept’s evolution, the design and merchandising decisions behind the layout, and how operations and service design come together to elevate the in-store journey. You’ll leave with fresh insight into what’s next for experiential retail at the heart of the CBD. 

Limited to 15 participants | Retailers only | 1 registration per company

Melbourne Central

Melbourne Central is a must-do Melbourne destination where retail, culture, and discovery collide in the heart of the city. Anchored by the iconic Shot Tower, the precinct seamlessly blends architecture and retail experience in a way that’s unmistakably Melbourne. Spanning five levels and two city blocks, its 300+ retailers are curated to reflect the evolving customer and the future of CBD retail. Join the Melbourne Central team for an exclusive behind-the-scenes tour exploring the centre’s evolution and how it continues to innovate, redefining how people shop, connect and experience the city.

Limited to 40 participants | 2 registrations per company

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